Creative Strategy, Brand Storytelling & Community Building
My journey has been non-traditional to say the least.
I've been a line cook, event coordinator, PR exec, copywriter, community manager, creative strategist, and a few things in between.
But every experience sharpened my insights, built my network, and developed the kind of well-rounded marketing skill set you can't fake.
Day 1's Launch Campaign
Led the award-winning launch strategy that identified Black consumers as early adopters through social listening, then built engagement that made them feel heard, included, and prioritized — not just targeted.
@CoronaUSA · @CoronaRefresca
Led social strategy and community management across the Corona portfolio. Oversaw a team of SMMs. Translated platform shifts and cultural moments into scalable content systems and unique brand POVs.
Digital Copy & Content
Developed SEO-driven web pages, landing pages, and digital marketing assets. Audited and refreshed existing content to align with evolving brand voice across the food delivery space.
Brand Architecture & Messaging
Developing brand architecture, messaging frameworks, and value propositions for national brands, healthcare companies, and nonprofits. Translating consumer insights into stories that guide creative execution.
Culture-driven briefs. Audience-led messaging. Data-backed positioning.
I translate consumer and category insights into clear brand stories that guide creative from brief to execution.
Campaign strategy, audience engagement, content calendar management. I've run social for some of the biggest beer brands in the country — and I've been in the comments when things got real.
Brand copy, editorial writing, social content — I write for the feed and for the shelf. Published in Food & Wine, Bon Appétit, The Infatuation, and Chicago Reader.
Leading brand architecture, messaging frameworks, and value propositions for national brands and nonprofits. Aligning complex insights with business objectives across healthcare, CPG, and entertainment verticals.
Developed culture-driven strategies for @CoronaUSA and @CoronaRefresca. Managed SMM team from insight to execution on community management, new product launches, and influencer collaborations.
Daily cultural monitoring for the Miller Family of Brands. Led the award-winning Simply Spiked Lemonade launch: 1B+ impressions, 1.9M cases in 3 months, 323% over objective. Effie Award Winner.
Dual-role blending technical copywriting with data science support to build unique, analytical, creative foundations for white papers, industry deep dives, branded newsletters and executive thought leadership pieces.
Full-stack copywriting across financial and travel services. Developing, auditing and editing email campaigns, social posts, landing pages, white papers, annual reports, and print materials.
Full byline archive at muckrack.com/courtney-sprewer